READER PROFILE:

For the reader profile I will produce a fictional character of whom will resemble/represent my target audience. This means their occupation and interests will be a reflection of that of my target audience. The picture I have given to physically resemble my target audience is one off the internet and is not a person I know-or someone I have photographed.

I will analyse the demographics and psychographics of this person-in order to give myself a realistic example of a member of my target audience.

NAME: Emily Saunders

AGE: 19 years old.

OCCUPATIONAL STATUS:  Classical music student at the University of Surrey (in her second year)

WHERE DID YOU LIVE GROWING UP?  Detached seven bedroom house, in Sidmouth in South Devon-10 minute walk to Sidmouth beach.

 FAMILY INCOME: £150,000 a year

FAVOURITE MAGAZINE GENRE: Classical as it links in with her university course

FAVOURITE TV PROGRAMME: Peformances from the BBC Philharmonic Orchestra or ITV dramas (e.g Broadchurch)

FAVOURITE RADIO STATION: Essential classics with Rob Cowan -BBC radio 3

FREQUENCY OF BUYING MAGAZINES: Buys TV guides once a month and Buys music magazines of a classical genre once a month-sometimes more depending on special events coming up.

USUAL AMOUNT SPENT ON ONE MAGAZINE: £3.50

RELATIONSHIP STATUS:  Dating "Dan", stable 2 year boyfriend who's also 19 studying jazz music at Manchester University and interested in playing his bass guitar at gigs

INSTRUMENT: Flute and piccolo

INTERESTS:  Music Orchestra's, University of Surrey's choir, teaching flute privately to a 7 year old student, Tennis playing, Busking in Guilford town centre and playing at weddings (she charges for playing at weddings), Going to the gym weekly to keep fit, Yoga



DESIRED PROFESSION: Play flute for the English National Ballet

PAST EDUCATION: 15 GCSE's A*-B grade.
                                       3 A*'S at A-Level 
                                       Graduated from Honiton Grammar School