Sunday, 22 March 2015
Here is an example of an image i edited using In-Design. I did this so i can use this image on my double page spread and have it look of the best possible standard and so attract my target audience and fit within the sophisticated classical genre of my magazine. As you can see i added a glow effect, to reinforce Rebekah's importance in the image. I also altered the lighting making it more high key and so giving a positive vibe. The blue tints, add enigma, and so further attract my audience. I also enriched the colour of the violin in order to make it appear more professional. I used the editing effects to also make my image sharper and therefore make it look of a higher quality. I also sharpened the images, because in my target audience feedback, it was highlighted that my images looked too merdged and of an inadequate standard.
These are some pictures, of which I have taken in Mr.Jarretts room, using his professional camera. I took the photos her to ensure that I could present pictures of the upmost quality, conforming to the sophistication and professionalism of the classical music genre. The professional lighting I used, allowed me to take my images in High Key Lighting, which in turn again conforms to the typical classical music genre. The High key lighting also emphasises Laura Mulvey’s male gaze theory, as it emphasises the feminine body parts of ‘Rebekah’ . The images also conform to the typical conventions of a classical genre of music, because the glamourous costume code indicates sophistication to the audience which in turn will be associated with the classical music lifestyle. The prop I used was a violin, again conforming to the classical music genre, as it’s a classical instrument, which only people who are classical trained would have the ability to use and therefore, it also attracts my particular target audience, of whom will be of a musical ability to understand musical language and the skill in playing a classical music instrument, such as the violin. The body language of which Rebekah demonstrates, takes a postmodern approach to gender equality, as she is standing in a powerful position, a lot of the time standing with her head point high and with her posture well structured. This is assisted by her, firm hold of the violin, of which is a gentle, delicate instrument, and therefore we sense that she has power over the violin and is in turn a women of whom has authority and power, therefore we are subverting from the typical stereotype of women being submissive and naïve, and so my female target population will be more inclined to buy the magazine because they aspire to be like her. In addition we can infer that Rebekah has intellectual intelligence, because of her obvious ability to read music and play the violin, demonstrated by her holding the violin, and therefore again, my magazine will appeal to students of whom have reached a stage of intelligence and also a female audience who aspire to be a successful women shown by Rebekah. Therefore I can say that my magazine takes a postmodern twist on the stereotype of classical music, as I am placing women in power rather than men, however that does not mean that men would not be attracted to my magazine, because of the traditional feminine costume code Rebekah wears, we could suggest that she is demonstrating Laura Mulvey’s Male Gaze, which the high key lighting emphasising her feminine body parts, and therefore we could infer that a male audience will also be inclined and attracted to buy my magazine.
Saturday, 21 March 2015
Analysis of Customer Feedback:
After reviewing my customer feedback based on my mock-ups, I
have been able to establish strengths and limitations of my mock-up. This has
resulted in me being able to establish the needs and preferences of my target
audience, of which will therefore make my actual product as appealing and
attractive as possible. I have used this feedback to make a list of my
limitations and strengths of which were highlighted in my target audience
feedback, and as a result I have also been able to create a list of changes I will
make to my real product, in order to make it of the highest possible standard.
By making these changes I can ensure that my magazine caters to all the needs
and preferences of my target audience, which will make my magazine as
successful as possible. I have also labelled a diagram of my mock-up with
arrows pointing to the areas of which will be altered when I come top creating
my real product. This is important as I can therefore use it as a guide,
indicating areas of improvement to make sure that I do not make similar
mistakes in my real product to that of my mock-ups. Hopefully all these changes
will make my magazine, widely appealing to a large majority of my target
population and I will therefore be able to have a successful magazine, that
conforms to the classical music genre and magazine conventions.
Limitations Highlighted:
·
Dull colour scheme
·
Text too faint
·
No web address
·
Unclear main story on the front cover
·
Typography too formal
·
Over Priced
·
Images, merged-Lack of adequate editing technique
·
Too much writing on double page spread
·
Obvious merge between double pages
What Improvements will I make to my magazine?
·
Brighter colour scheme
·
Bolder Typography
·
Include a web address
·
Include Page Numbers
·
Include a banner on the front cover
·
Make Typography more Italic
·
Reduce writing and image size on double page spread
·
Make merge between two pages less obvious.
·
Decrease price slightly
·
Improve editing technique of pictures
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